Bill Gates said “Content is King” more than 20 years ago, and today’s digital landscape proves it beyond a doubt.
Content represents an evergreen opportunity to deliver what your audience wants while driving towards your business goals. It requires a commitment to service, a thirst for knowledge, and a willingness to share information.
Over the past decade, we’ve learned how to create content that consumers and brands love. We’ve hired experts in technical and sales copywriting to complement our core marketing team, allowing us to develop a broad range of content with a maximum impact for every client.
Consumers and Organisational buyers have more options, more knowledge, and more power than ever before. They’re ruthless in their consumption of knowledge and entertainment, and miserly with their dollars and personal information. If you want to rise above your competitors and become a market leader, you’ve got to meet your audience on their terms with content that focuses on two things:
With so many choices for how to spend time and money, consumers are constantly looking to maximise their experiences. Great content has a clear “what’s in it for me” message that’s apparent to your audience immediately.
Your audience exists in multiple stages of the buying journey. Where they are on this journey has a huge impact on what type of information they’re looking for. A great content strategy includes content to address every stage. By offering basic value propositions and value statements to develop awareness, technical data sheets to help with those in the consideration stage, and branded content to keep your brand top of mind and communicate key values, you can have an impact throughout the buying journey.
Website copywriting: Your website is the core of your content strategy. From your URL structure to the copy on each page, our content team can help you develop a content structure and tone that drives leads and conversions.
Technical Documents: Content should help users further into the buying journey who are actively comparing you to other options. We can create and develop technical content to help you stand out at this stage of the buying journey.
Video: Video is the most widely consumed form of content online, and our creation and editorial team can help you develop branded video content that entertains while driving brand awareness.
Informatics bd is a full-service digital content services provider for clients in the UK and around the world. We help brands perform effective research that drives development of content type choices, budget allocation, content themes and topics, content promotion, and even publication and promotion. Our experts have helped clients around the world build a digital presence through content strategy, design, and publication for blogs, news stories, multimedia, infographics, and technical guides.
Informatics bd’s digital content team helps clients around the world build a complete content strategy. We start with in-depth research, compile it in a thorough report, and use our decades of experience to help you build a complete content framework that establishes your budget, content types, distribution methods, and content themes.
If you’re looking for someone to carry out your digital content strategy, Informatics bd’s writing, production, and editorial teams can come together to design and create content that is completely unique and tailored to your brand, message and audience. We’ve worked with clients to create blogs, technical guides, news stories, infographics, and multimedia.
Looking to cross the cultural barrier? Our regional experts can help you build effective strategies for engaging with audiences in East Asia, South America, India, Europe, North America, Africa, and pretty much anywhere else. We go beyond simple translation to help you tailor your message to an audience with unique culture, values, idioms, and local competitors.
Blogs are a great way to enhance your SEO strategy, establish thought leadership, impact conversion throughout your marketing funnel, and take advantage of current topics and themes. News outlets are a great way to reach a large audience, and can be appropriate for product releases, high-profile hires, and other noteworthy events. We can work with you to develop content for your blog and news releases and leverage our relationships with news outlets to get your stories published.
Today’s technology puts a vast array of data at our fingertips. Infographics allow you to take complex datasets and trends and publish them in a way that’s visually appealing and easy to digest and share. Our infographic creation team helps brands find information that is relevant to their brand, message, and audience, turn that data into a beautiful visualisation, and put it to good use on blogs, social media, and landing pages.
Whether you’re looking for a content expert to help you build your digital content strategy, or a hands-on partner to develop, publish, and promote content on your behalf, our expert team of writers, editors, and producers are here to help.
As with any other marketing effort, it’s vital that you know to whom you’re targeting your message. Everything from the language you speak to the specific level of vocabulary and technical terms stems from who you’re speaking to. For brands with broad audiences, content should be segmented to serve focused audience segments and specific funnel stages.
Effective content goes far beyond the website. In fact, content is a core part of an effective digital media strategy. You should closely evaluate your online presence and list the platforms that your content will be shared or posted on. Each platform has its unique overall tone and user demographic. You should address these variables as you create content and in your content framework.
We’ve mentioned that content should be developed for each stage of the marketing funnel. This means that the desired action of various pieces of content can vary. When you develop your content strategy you’ll need to address the actions users should take at each stage and be sure to build content that’s appropriate to drive that action.