Today’s brands are turning to web-based development for more projects than ever before. Websites and entire products are being built to run on the web and take advantage of today’s connected world. As with any other product, a web-based application or website must offer a great user experience in order to succeed. This means that uptime must be maximised, load time minimised, and design optimised to create a seamless and compelling user experience. In the past, web development catered largely to those using computers, which made the development process relatively simple and straightforward. Today’s consumers use computers, tablets, phones, and televisions to connect to and utilise web-based platforms. In order to stand out, a brand’s website and web-based products have to function optimally on a wide variety of devices, browsers, and operating systems, offering a seamless experience on every platform.
Beauty won’t save a website built on a weak foundation from failure, and great development can’t save poor design. At Informatics bd, we pride ourselves on offering the best of both worlds. Our internal development team are experts at building robust websites that leverage cutting edge technology to foster great user experiences. It starts with design, and we stand apart by including our development team in the design process. This allows us to maximise our creativity while ensuring technical reliability and performance in the finished product.
Too many web development agencies build websites using templates and cookie-cutter components. We believe that every brand’s unique position requires a unique website, and we stand by that with every website we build. Our development team is qualified in all of the leading open source development languages, content management systems, and frameworks, giving us maximum flexibility to deliver according to each client’s needs. Our core principle of transparency is front and center in our development process, and as a result our clients enjoy full visibility into the development process with regular updates and consultation.
The early stages of each of our web development projects involve creating a detailed design and technical specification document. We’ll work with you to detail the look and feel, user experience, core functionality, key integrations, and limitations of your platform. Once specifications are approved, we build detailed prototypes so that you can visualize your ideas before we ramp up development. This process allows us to begin each project with a firm design, which allows us to complete projects on-time and on-budget.
Today’s internet is entirely too competitive for bland websites or products. We don’t use cookie-cutter modules, designs, or code bases. Instead, we build each project with it’s own unique flair, which communicates your brand’s individuality and marketing message. We’ll help you design user experiences that encourage engagement and conversion and take advantage of today’s most advanced web technology.
The best websites are worthless if they’re unstable or slow to load. Informatics bd's internal web development team is qualified in leading open source development languages, and has built a reputation on building websites that offer advanced functionality without sacrificing reliability. We involve our development team in the design process early on, which allows us to address performance in our specifications and prototypes.
Every page and piece of content on your website should be designed to influence and encourage user action. That action varies depending on the section of the marketing funnel you’re targeting, and can be an email opt-in, a trial registration, or a purchase. We help you design and place appropriate CTAs, and use advanced behaviour tracking tools to measure how visitors interact with your site. The data we gather allows us to adjust your layout and content over time to drive more conversions, improving your revenue growth.
The reliability and security of your website relies heavily on where you host it. Our hosting services allow you to easily deploy your site on a secure server that offers a high level of reliability and uptime. Our managed hosting services allow you to partner with us to monitor your website’s performance, protect against attacks, and respond in real time to any issues that arise.
We begin each web development project with in-depth research. We start by listening to you, to learn about the following key items:
Your brand: What’s your brand identity, and how are you perceived in the marketplace?
Your offering: What do you deliver to clients? Is it a physical good, a software product, or a service?
Once we’ve spent enough time with you to feel comfortable in these two areas, we then perform research on two other highly important topics:
Your audience: Who is your ideal target customer? What are their browsing and purchasing habits? What are their unifying characteristics?
Your competition: What are the alternatives to your product? How are they positioned, and how do they communicate value to your audience?
Once we complete this second phase of research we will then have a clear understanding of the four factors that affect how you structure and design your website- your brand, your offering, your audience, and your competition.